Integrated Startegy
By delivering both corporate communications and public affairs solutions, and deploying a range of integrated campaigns and engagement strategies covering brand, content, digital, and event management, we help organisations seamlessly connect with their global target audiences, stakeholders, and policymakers, both in the UK and international markets.
As integrated corporate communications and public affairs specialists, we work closely with our clients to advise on global best practices in communications. We work to deliver measurable demand generation and commercial results based on their overarching organisational goals.
Could your organisation benefit from our experience, expertise, and extensive business and political network? If so, please book your free consultation now!
Director
Wilford Augustus is a senior strategic communications consultant, founder of London Business Network, and a UK local government politician, with entrepreneurial experience and cultural insights from across the UK, Scandinavia, the Americas and beyond.
His mission is to forge meaningful UK and international relationships spanning business and politics, based on shared values. Wilford works to promote and support business, international trade and investment, and economic development across developed and emerging markets.
Get in touch to learn more!
Wilford Augustus
Senior Strategic
Communications Consultant
What We Do
CORPORATE COMMUNICATIONS
CORPORATE COMMUNICATIONS
CORPORATE COMMUNICATIONS
Helping clients communicate their messages and values with authenticity, through thoughtful corporate communications that cut through the noise across cultures and geographic boundaries, as they work to solve some of the world’s most challenging problems.
PUBLIC AFFAIRS
CORPORATE COMMUNICATIONS
CORPORATE COMMUNICATIONS
Helping clients enhance community and political engagement to urge specific actions or particular legislation, identify political risks and commercial opportunities across housing, planning, international trade, investment and governmental affairs.
Corporate Communications Consultancy
Corporate Brand Development and International Brand Positioning
Every business requires a strong, recognisable brand, which may sometimes entail localising or rebranding for international markets.
When it comes to building a strong brand, a good logo and tagline alone won't cut it. In addition to designing creative elements, WA can help organisations tell their brand's story with authenticity, help them differentiate their brands from the competition, and introduce their products or services to the global marketplace.
Corporate Narrative and Content Development
What is your corporate narrative? It's simply great stories, told well and told truthfully, about your organisation. A good corporate narrative helps people understand your values and undertakings, how you’re relevant to your stakeholders and customers, and what your plans for the future are.
WA can deliver research and interview-based articles with engaging content that supports your corporate narrative and content for both digital and print.
Additionally, WA can deliver website content, marketing and sales materials, powerpoint presentations, pitch decks, press releases, annual reports, corporate magazines, and more!
Corporate Digital Transformation and Martech Deployment
With our digital transformation assessment, we’ll help your organisation answer some of the pressing questions such as: How can digital transformation within communications, marketing and sales help your organisation grow more profitably? Do you have the right in-house skills? Which digital solutions would make your organisation more effective, efficient and agile?
WA advise clients on how to use marketing communications technology to create competitive advantages, improve overall business performance and accelerate growth and efficiency through digital transformation.
Corporate Website Design and Enterprise Web Solutions
A well-branded corporate website brings marketing communications strength to your organisation. We work with teams of professional designers, developers, marketing, communications, and IT specialists, combining our knowledge and expertise to deliver complete custom web design and development solutions to fit your organisation’s needs.
WA and our partners can support your organisations with website design, custom development, website hosting, website security, password protected content, website management, search engine optimisation, user-friendly content management systems, fully mobile optimised websites and more.
Corporate Networking Events and Political Engagements
Connecting with stakeholders and like-minded professionals, building meaningful relationships based on shared values, and B2B/B2G lead generation are best achieved through face to face contact, which is why bespoke corporate events, networking events, webinars and topical panel discussions are embedded in the strategic communications solutions we deliver.
Public Affairs Consultancy
Parliamentary Engagement and Public Affairs Consultancy
If you’re attempting to influence the policymaking process, engage government or champion a cause with politicians, WA can help. We create lobbying strategies based on a thorough understanding of your business, your overarching strategic objectives, and the solutions you bring to the marketplace that you believe can help solve some of the world’s most challenging problems.
Local Authority and Community Engagement Strategy
Understanding how we are governed in order to engage with the right level of government is key to the success of many industries, especially when it comes to housing and planning, which are devolved to the local authorities. Housing is a hot-button issue in Britain for many reasons, so community engagement and project buy-in at the local authority level is acutely essential.
International Market Research and Market Entry Strategy
Expanding your brand into new markets either in the UK or internationally will allow your business to reach potentially vast numbers of new customers. No matter your stage of market entry or international expansion, the process can be complex and filled with complications.
As independent advisers, we will conduct the right levels of market research to provide your business with deep knowledge of the inner workings of your target market and we’ll help you do a thorough assessment of the market landscape to help increase your chances of success.
Foreign Direct Investment Promotion and Nation Branding
Attracting high quality FDI links a country's economy to global value chains and facilitates economic development in both developed and emerging markets. FDI increases jobs, exports, supply chain spillovers, new technologies, innovation and business best practice across borders.
Nation branding or public diplomacy matters immensely when it comes to generating FDI. A country’s reputation and national narrative will determine the quality of inward investment they are able to attract.
At WA we specialise in supporting foreign investment promotion agencies with nation branding. We help them promote their countries as excellent destinations for foreign direct investment and international trade to our global audiences in London.
We work to connect IPAs with businesses, potential investors and governments, through targeted networking events, cultural exchange and effective nation branding strategies.
How We Do It
Global Approach
Integrated Approach
Strategic Apporach
If you require global strategic communications to help your organisation engage with UK and international stakeholders, policymakers and local authorities, WA can help. London based with global reach, at WA we deliver global strategic integrated communications, spanning business and politics.
Strategic Apporach
Integrated Approach
Strategic Apporach
We define strategic communications as the art of having a master plan that is measured against well-considered, communications-specific, organisational goals. Furthermore, being strategic means communicating on brand, the right messages, to the right audiences, at the right times, through the right channels, underpinned by the right technologies — to deliver measurable results.
Integrated Approach
Integrated Approach
Integrated Approach
We specialise in delivering both corporate communications and public affairs campaigns, to engage with stakeholders and policymakers, respectively. Furthermore, by integrating brand, content, digital and event management, we are able to seamlessly support our clients’ overarching strategic objectives both in the UK and international markets.
Demand Generation
Demand Generation
Integrated Approach
In addition to brand awareness to ensure a visible presence between our clients and their target audiences is maintained, we specialise in demand generation. By also focusing on demand generation, we work to help our clients generate measurable commercial demand for their products or services.
On Demand Support
Demand Generation
On Demand Support
As consummate communications professionals, we build on demand cross-functional teams of communications specialists and delivery partners to fit the needs of our clients, whilst serving as the single point of contact. This means we are able to flexibly deliver seamless results — on brand, on time, and on budget — without sacrificing quality.
Integrated Communications Services
BRAND MANAGEMENT
CONTENT MANAGEMENT
CONTENT MANAGEMENT
Brand Strategy: In addition to designing creative elements such as logos, brand manuals and websites, WA help clients develop and deploy successful brand strategies that systematically communicate their values, in order to give them a competitive advantage when connecting with their ideal customers and stakeholders in the UK and international markets.
CONTENT MANAGEMENT
CONTENT MANAGEMENT
CONTENT MANAGEMENT
Content Strategy: An effective content strategy delivers a systematic corporate narrative of great stories, told well, and told truthfully, which is why our clients trust us with their corporate communications. We craft impactful original content in keeping with their global strategic organisational goals. We deliver interview-based articles, press releases, annual reports, and strategic content for both digital and print.
DIGITAL MANAGEMENT
DIGITAL MANAGEMENT
DIGITAL MANAGEMENT
Digital Strategy: Whilst web design, web development, martech deployment, and data-driven campaigns are key aspects of the digital strategy we deliver, we also advise clients on how to use technology to create cross-border competitive advantages, improve overall business performance and accelerate growth and efficiency through digital transformation.
EVENT MANAGEMENT
DIGITAL MANAGEMENT
DIGITAL MANAGEMENT
Event Strategy: Connecting with like-minded professionals, stakeholders and policymakers to build meaningful relationships based on shared values is best achieved through face-to-face contact. As a result, bespoke corporate events, networking events, cultural exchange, webinars and panel discussions with industry experts are embedded in our strategic approach to communications.
